Events Promotional Products & Branded Merchandise Items

Promotional products have been proven to be a cost-effective way for businesses to make a great impression on their customers. According to research conducted by the BPMA, promotional items have a significant impact on customers, with around 51% of the people surveyed stating that receiving promotional products would make them more likely to use that company in the future. In addition, 52% of respondents said they were more likely to recommend a company's services if they received branded merchandise.

Promotional products offer many benefits to businesses, including:

1. Better than a business card: According to a study by the British Promotional Merchandise Association (BPMA), promotional merchandise and branded freebies are more effective than business cards at helping businesses make a lasting impression on their customers.
2. Stand out among your competition: Bespoke promotional goods can help businesses differentiate themselves from their competitors. ASI's Global Ad Impressions Study found that promotional products are the most effective advertising medium when it comes to standing out and making a lasting impression.
3. High in impressions and low in budget: Promotional products are a cost-effective way to get your brand in front of potential customers. According to the Promotional Products Association International (PPAI), promotional products have the lowest cost per impression (CPI) of any form of advertising.
4. Increases leads and generates sales: Promotional products, sometimes referred to as swag 'stuff we all get', are often free promotional or marketing items which can be used as a powerful lead generation tool. According to the PPAI, 85% of recipients of promotional products do business with the advertiser, and 58% of people keep promotional products for one to four years.
5. Leaves a lasting impression: Promotional products have a longer lifespan than most forms of advertising. According to the BPMA, the average promotional product is kept for around 8 months, which means that your brand message is likely to be seen repeatedly by the recipient.

In conclusion, promotional merchandise is an effective and low-cost marketing strategy that can help businesses achieve their marketing objectives. By using promotional products, businesses can make a positive impression on customers, stand out among their competition, generate leads, increase brand awareness, and leave a lasting impression.